ABOUT

01

MISSION

We are that brand.

The brand you have been looking for.

We stand for a modern price policy that is only ours. We simply try to make the best decisions we can and run a guideline without losing our soul. 

Always striving for the best, we exclusively use the best fabrics in each of our stick model. Because we only sell directly to you at the moment, we keep prices low.

.We want you to understand our mark-ups so that you know you’re never paying too much.

The A-LIFE concept is simple.

The concept has just started and without losing our minds we are currently working with trustful people from all around the european territory. We want the people to learn and have access to our brandmarks.

02

EXPERIENCE

We are that brand.

OUTSTANDING.

Nobody likes to talk to a robot. Neither do we. No matter whether you’re in need of a product query or more questions about our items, we always give you the personal service you deserve.

We do the research for you so you don’t have to worry about a thing.
We created a brandmark that never has to change but evolves really easily.

 A FAIR PRICE.

We are on our own way to becoming the expert stick provider. Whatever your needs are as hockey player, we will have the perfect mould that will suit you. Whether you are online or offline on a Sunday, we will be there to answer your questions.

03

Identity

We are that brand.

MINIMALISTic & Design.

The A-LIFE concept has only one mission.

We always wanted to create things – quality things we just love. We decided at that time to create one ultimate model which is the Unique, the best quality stick every player must try.
We have created a brandmark that never has to change but evolves easily. It is the continuous search for outstanding results that lead us to a complete hockey range of sticks today.

We always enjoy the unknown and we are always in search for new stories. 
Every situation spent with teammates friends or family is an adventure and something to enjoy to its fullest. You may not be able to put these moments into words, but they’re there and they make up who we are at the core.